Therefore networking program

Harvard business review based instructional program to help you utilize your network in your job search

Skills

Content generation

Wireframing

FIGMA PROTOTYPING

Target Persona

Early-career job seekers looking to leverage their network to find their next role

Therefore networking program

Harvard business review based instructional program to help you utilize your network in your job search

Skills

Content generation

Wireframing

FIGMA PROTOTYPING

Target Persona

Early-career job seekers looking to leverage their network to find their next role

Therefore networking program

Harvard business review based instructional program to help you utilize your network in your job search

Skills

Content generation

Wireframing

FIGMA PROTOTYPING

Target Persona

Early-career job seekers looking to leverage their network to find their next role

At this point of Therefore:

But we were unsatisfied with the user behavior we were seeing from our users.

So we want back to the drawing board. We poured over our learnings, spoke to our insightful advisors (Yuhki Yamashita & Brian Tolkin), and conducted additional research. We finally landed on a new thesis we all inherently believed in.

Networking is the most powerful way to find your next job.

To begin, we set out to talk to experts in this space. We reached out to career coaches, student advisors, and more. Through this search, we were introduced to Rebecca Zucker. Rebecca is a regular Harvard Business Review (HBR), Forbes.com contributor, and now a partner at Next Step.

With her guidance, we developed a Therefore guided program we wanted to administer through our product. The program was structured in modules that put you in the right mindset and place to start networked. You can find the modules in the slide show below.

At this point of Therefore:

But we were unsatisfied with the user behavior we were seeing from our users.

So we want back to the drawing board. We poured over our learnings, spoke to our insightful advisors (Yuhki Yamashita & Brian Tolkin), and conducted additional research. We finally landed on a new thesis we all inherently believed in.

Networking is the most powerful way to find your next job.

To begin, we set out to talk to experts in this space. We reached out to career coaches, student advisors, and more. Through this search, we were introduced to Rebecca Zucker. Rebecca is a regular Harvard Business Review (HBR), Forbes.com contributor, and now a partner at Next Step.

With her guidance, we developed a Therefore guided program we wanted to administer through our product. The program was structured in modules that put you in the right mindset and place to start networked. You can find the modules in the slide show below.

At this point of Therefore:

But we were unsatisfied with the user behavior we were seeing from our users.

So we want back to the drawing board. We poured over our learnings, spoke to our insightful advisors (Yuhki Yamashita & Brian Tolkin), and conducted additional research. We finally landed on a new thesis we all inherently believed in.

Networking is the most powerful way to find your next job.

To begin, we set out to talk to experts in this space. We reached out to career coaches, student advisors, and more. Through this search, we were introduced to Rebecca Zucker. Rebecca is a regular Harvard Business Review (HBR), Forbes.com contributor, and now a partner at Next Step.

With her guidance, we developed a Therefore guided program we wanted to administer through our product. The program was structured in modules that put you in the right mindset and place to start networked. You can find the modules in the slide show below.

Open

We then set out to turn this program into a product experience. We wanted to:

  • Ensure that our job seekers were completing the above program before they would unlock our networking tool.

  • Allow for interactive experiences that let job seekers identify their network, set their goals, pitch themselves, and more.

  • Design all of the above so the program can be tweaked on the fly by non-engineers.

So we landed on a metadata-driven learning experience called Therefore Modules. This feature needed to be versatile and expandable, and modular.

You can see the Figma of the finalized dev specs (delivered to our engineers) to build out.

Outcome & reflection

The program content was beta-tested with the existing job seekers on our platform. It helped job seekers get in the right mindset but was missing the next step, allowing them to network with tech companies directly. That's what led us to build a community of Back & Latinx job seekers that we can connect directly with DEI-focused companies.

As per the feature itself, Therefore Modules were deployed and used by all of our community members. In addition, they were modified multiple times to update our program by our ops and engineering team based on feedback, DEI language, and new components. In the end, we had around 5 to 6 total revisions and two variations (for job seekers and for employees at companies).

Skillsets used

  • Working with UX and ops team to deliver a product experience that fits user needs

  • Working with engineering team to determine minimum requirements while meeting user needs

  • Delivering final product specs in Figma and Jira for engineering development

I am actively looking for product design opportunities. If you are interested in hiring me or seeing more of my work in Figma, send me a message!

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