Therefore Design System
After our brand was established, I worked closely with Therefore's CTO, Beau Haugh, to begin the development of Therefore's Design System in-house. We took in learnings and brand elements from our work with Red Antler and applied them to web/mobile apps requirements. This meant re-imagining our color palette and iconography, commissioning 3d artwork, and refining our language.
View the slides below.
Outcome & reflection
We were incredibly proud to have built a brand system and to have grown it to meet product requirements. Our users loved it for its simplicity and use of colors/graphics in the most powerful moments.
It was personally fulfilling to work with a design studio, we couldn't have picked a better partner than Red Antler.
Working intimately with a brand and design studio to establish a brand that can extend to product design
Creating a complete product design system based on an established brand language
I am actively looking for product design opportunities. If you are interested in hiring me or seeing more of my work in Figma, send me a message!