Writing about work, design, and photography
How I run $50k a month of paid ads with agents
Every Fern campaign lives in our marketing site repo: the brief, the ad copy, the rendered creative, and the results. Here is the setup and the process.
FernstrategyPerfecting Midjourney for our marketing assets
The procees to landing on a Midjourney prompt to generate beautiful imagery for marketing assets and more.
FerndesignDesigning the Fern dashboard
Fern ran entirely through a CLI and config files. I designed and built its first dashboard, and 11,700+ people have used it since. Here are the decisions that made it feel like Fern.
FerndesignproductHow 2 designers and AI rebuilt Fern's marketing site
How we leveraged AI in our design process. We set the creative direction up front and refined the final details ourselves; AI handled the middle of the process.
FerndesignwebsiteHow I built Agent Score to improve Fern Docs
Fern built a Lighthouse-style benchmark for AI-agent readiness, ran it on our own docs, and shipped the fixes in public. Here's what we found.
FerndocsmarketingHow we built the Fern site, an honest-take
It’s not just a website — it’s a testament to how much we care about craft at Fern.
Ferndesignmarketing
