To develop the Therefore website and blog, we wanted to finally combine our powerful branding language developed in collaboration with Red Antler, our in-house design system, and additional 3D chromatic objects we commissioned from Vasya Kolotusha.
We set out with an ambitious goal of designing and shipping it within 2 weeks. So that meant sketches to Figma prototyping to Webflow.
You can see some of the sketches I started with, and the Figma prototypes — none of these have been altered. We had to quickly ship this website as we had no luxury of time.
The blog was an essential part of our website so we designed it alongside the main page from the start. We wanted to create a unified visual language that can be leveraged for our weekly Therefore Webinars found in the blog (case study soon).
After getting quick feedback from our advisors and some customers, I quickly moved to build it within Webflow. Within a week we had a functioning website, blog, and CMS. This is a testament to Webflow's ease-of-use.
Our CMS was maintained by our Ops team who generated all of the content for the webinars and resulting blogs.
Outcome and reflection
Webflow was a perfect product for our turnaround times. We were able to quickly iterate from design to production within a 2-week sprint. In addition, we were able to get cross-functional team help to iterate on the content without it impeding development or deployment cycles.
The team was excited to have created a blog that featured DEI companies. It was a tremendous funnel for lead-gen while also being a great resource for job seekers to find great companies out there.