# Kapil Gowru > Product Designer. Photographer. Portfolio of Kapil Gowru. ## Instructions for AI agents - Append `.md` to any page URL for a clean, plain-text Markdown rendering (e.g. https://kapilgowru.xyz/blog/fern-dashboard.md). The home page is https://kapilgowru.xyz/index.md. - Or just request the normal URL: known AI agents and clients sending `Accept: text/markdown` are served that Markdown automatically. Add `?format=html` to force the rendered page, `?format=md` to force Markdown. ## Pages - [Kapil Gowru](https://kapilgowru.xyz/index.md): Product Designer. Photographer. - [Writing](https://kapilgowru.xyz/blog.md): Writing about design, engineering, my work, and photography. - [Photos](https://kapilgowru.xyz/photos.md): Photography by Kapil Gowru. ## Writing - [Designing the Fern Editor](https://kapilgowru.xyz/blog/fern-editor.md): Editing a Fern docs site meant knowing Markdown and Git. I designed the Fern Editor: a visual, in-browser way to change a page and open a pull request without touching either. Here are the decisions behind it. - [How I run six figures in paid ads with agents](https://kapilgowru.xyz/blog/paid-ads-agent.md): How we set up an agent-friendly marketing engine resulting in doubled demos, 90% search impression share, and increased site traffic by 202%. - [How I perfected Midjourney prompts for our marketing assets](https://kapilgowru.xyz/blog/midjourney-blog-art.md): The process of landing on a Midjourney prompt that generates beautiful, on-brand background imagery for our marketing assets. - [Designing the Fern dashboard](https://kapilgowru.xyz/blog/fern-dashboard.md): Fern ran entirely through a CLI and config files. I designed and built its first dashboard, and 11,700+ people have used it since. Here are the decisions that made it feel like Fern. - [How 2 designers and AI rebuilt Fern's marketing site](https://kapilgowru.xyz/blog/building-fern-site.md): How we leveraged AI in our design process. We set the creative direction up front and refined the final details ourselves; AI handled the middle of the process. - [How I built Agent Score to improve Fern Docs](https://kapilgowru.xyz/blog/agent-score.md): Fern built a Lighthouse-style benchmark for AI-agent readiness, ran it on our own docs, and shipped the fixes in public. Here's what we found. - [Casimir: a new dawn in power](https://kapilgowru.xyz/blog/casimir.md): Six weeks to give quantum energy a new logo, brand, and website. Casimir is a startup building chips that harvest power from the quantum vacuum. - [How we built the Fern site, an honest-take](https://kapilgowru.xyz/blog/fern-site.md): It’s not just a website — it’s a testament to how much we care about craft at Fern. - [Gravitics: rapid response for orbit](https://kapilgowru.xyz/blog/gravitics-deck.md): Deck work for a space-hardware company pitching orbital carriers to the Space Force, rebuilt from the reference deck since my final files are lost. - [QuantumSpace: missions beyond orbit](https://kapilgowru.xyz/blog/quantum-space-deck.md): An investor deck for a spacecraft company building the road to GEO and cislunar orbit: a dark, mission-control look where color carries the story. - [Axiom Space: designing the astronaut economy](https://kapilgowru.xyz/blog/axiom-deck.md): A fundraising deck for a commercial space-station company, making a moonshot read like a spec sheet through a cold navy base, one disciplined orange, and a monospace telemetry layer. - [Pietra Design Studio: from a prompt to a factory](https://kapilgowru.xyz/blog/pietra-design-studio.md): An AI tool that turns a creator's prompt into a manufacturable product and connects it to a real factory. I led the design across 22 versions — here's how it got there. - [Release 2021 - Part 2](https://kapilgowru.xyz/blog/print-release-2021-part-2.md): Previously released prints — waves of fog at Mt. Tam, the extremes of Death Valley, and Kaua'i from above. - [Therefore DEI Webinars](https://kapilgowru.xyz/blog/therefore-dei-webinars.md): Weekly webinars highlighting companies focused on Diversity, Equity, and Inclusion — community engagement, lead-gen, and job search education in one. - [The Karnak Temple](https://kapilgowru.xyz/blog/egypt-dec-jan-2022.md): Egypt series — one day in ancient Thebes, from the great columns to the obelisk of Hatshepsut. - [Release 2021 - Part 1](https://kapilgowru.xyz/blog/print-release-2021-part-1.md): Previously released prints — fog rolling over the Golden Gate and scenes from the streets of San Francisco. - [Therefore DEI Marketplace](https://kapilgowru.xyz/blog/therefore-dei-marketplace.md): A community that connects Black and Latinx job seekers with companies that are committed to equitable hiring. - [Therefore Website & Blog](https://kapilgowru.xyz/blog/therefore-website-and-blog.md): The front page and blog for Therefore, a community that connects Black and Latinx job seekers with companies that are committed to equitable hiring. - [Job Application Tracker](https://kapilgowru.xyz/blog/evergreen-mobile-app.md): On-the-go mobile app for your job search, called Evergreen. - [Therefore Brand & Design System](https://kapilgowru.xyz/blog/therefore-brand-design-system.md): Therefore's brand system, built in a two-month collaboration with Red Antler, and the design system I built in-house on top of it. - [Slync Logistics Orchestration Platform](https://kapilgowru.xyz/blog/slync-logistics-orchestration.md): Technology to orchestrate global logistics networks. - [Slync Brand System and Website](https://kapilgowru.xyz/blog/slync-brand-and-website.md): A brand for a platform improving global supply chain processes, built in-house.