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Therefore DEI Webinars

· 1 min read · Kapil Gowru
Thereforedesignmarketing
The Therefore DEI Webinars series card in the brand's chromatic gradient style.

Skills: Communication design, social media design, deck creation

Target persona: Job seekers looking to learn more about the tech and get introduced to companies with strong DEI initiatives. Companies trying to source candidates of diverse backgrounds.

A company spotlight slide for Branch from the How To Tell Your Story webinar, with founding facts, diversity ratings, and employee resource group highlights.A slide from the DEI webinar series.A slide from the DEI webinar series.A slide from the DEI webinar series.A slide from the DEI webinar series.A slide from the DEI webinar series.A slide from the DEI webinar series.A slide from the DEI webinar series.A slide from the DEI webinar series.A slide from the DEI webinar series.A slide from the DEI webinar series.A slide from the DEI webinar series.A slide from the DEI webinar series.A slide from the DEI webinar series.

Background

As part of Therefore's push to build a community of Black & Latinx job seekers, we started hosting weekly webinars to highlight companies focused on Diversity, Equity, and Inclusion (DEI). These webinars would:

  • Highlight 3 companies with directives in the DEI space. We would include their current metrics and goals for the year.
  • Act as a lead-gen for our sales teams. After each webinar was finished, we would publish the webinars and content to LinkedIn tagging the companies and their executives.
  • Serve to keep our job seekers engaged. We would wrap the company spotlights with additional helpful content for the job search on topics like "Intro to startup fundraising", "Negotiation compensation", and more.

To build these decks, I created an initial template in Figma which allowed our fantastic ops team (Lillie Leone and Heidi Tirkkonen) to come in and add additional content weekly. I would jump in every week to add any new visuals or clean up designs.

View two of my favorite webinars below, "Start It Up!" and "Navigating [Startup] Compensation".

Start It Up!

Title slide of the Start It Up! webinar: an intro to the basics of startups and three startup companies with DEI initiatives.Start It Up! webinar deck, slide 2 of 17.Start It Up! webinar deck, slide 3 of 17.Start It Up! webinar deck, slide 4 of 17.Start It Up! webinar deck, slide 5 of 17.Start It Up! webinar deck, slide 6 of 17.Start It Up! webinar deck, slide 7 of 17.Start It Up! webinar deck, slide 8 of 17.Start It Up! webinar deck, slide 9 of 17.Start It Up! webinar deck, slide 10 of 17.Start It Up! webinar deck, slide 11 of 17.Start It Up! webinar deck, slide 12 of 17.Start It Up! webinar deck, slide 13 of 17.Start It Up! webinar deck, slide 14 of 17.Start It Up! webinar deck, slide 15 of 17.Start It Up! webinar deck, slide 16 of 17.Closing thank-you slide of the Start It Up! webinar with follow-up steps and the Therefore comma mark in 3D.

Navigating [Startup] Compensation

Title slide of the Navigating Compensation webinar: breaking down salary, equity, and how to negotiate an offer.Navigating Compensation webinar deck, slide 2 of 19.Navigating Compensation webinar deck, slide 3 of 19.Navigating Compensation webinar deck, slide 4 of 19.Navigating Compensation webinar deck, slide 5 of 19.Navigating Compensation webinar deck, slide 6 of 19.Navigating Compensation webinar deck, slide 7 of 19.Navigating Compensation webinar deck, slide 8 of 19.Navigating Compensation webinar deck, slide 9 of 19.Navigating Compensation webinar deck, slide 10 of 19.Navigating Compensation webinar deck, slide 11 of 19.Navigating Compensation webinar deck, slide 12 of 19.Navigating Compensation webinar deck, slide 13 of 19.Navigating Compensation webinar deck, slide 14 of 19.Navigating Compensation webinar deck, slide 15 of 19.Navigating Compensation webinar deck, slide 16 of 19.Navigating Compensation webinar deck, slide 17 of 19.Navigating Compensation webinar deck, slide 18 of 19.Navigating Compensation webinar deck, slide 19 of 19.

Outcome & reflection

We ran these webinars for 5 weeks. In each week, we featured 3 new companies focused on DEI practices or have succeeded in implementing them. In the end, all 15 companies turned into conversations on socials (Twitter & LinkedIn) or into the funnel for our sales team. It was a fantastic mechanism to get Therefore's brand out there and boost sales pipeline.

Skillsets used

  • Working closely with ops team to deliver templates for visual presentations in Figma
  • Create marketing and social collateral for sales team to post on LinkedIn and Twitter.
  • Manage LinkedIn and Twitter accounts to track clicks and acquisition