# Writing Writing about design, engineering, my work, and photography. ### [How I run six figures in paid ads with agents](/blog/paid-ads-agent.md) July 24, 2026 · 6 min read How we set up an agent-friendly marketing engine resulting in doubled demos, 90% search impression share, and increased site traffic by 202%. ### [How I perfected Midjourney prompts for our marketing assets](/blog/midjourney-blog-art.md) July 21, 2026 · 5 min read The process of landing on a Midjourney prompt that generates beautiful, on-brand background imagery for our marketing assets. ### [Designing the Fern dashboard](/blog/fern-dashboard.md) July 16, 2026 · 7 min read Fern ran entirely through a CLI and config files. I designed and built its first dashboard, and 11,700+ people have used it since. Here are the decisions that made it feel like Fern. ### [How 2 designers and AI rebuilt Fern's marketing site](/blog/building-fern-site.md) June 2, 2026 · 11 min read How we leveraged AI in our design process. We set the creative direction up front and refined the final details ourselves; AI handled the middle of the process. ### [How I built Agent Score to improve Fern Docs](/blog/agent-score.md) April 7, 2026 · 6 min read Fern built a Lighthouse-style benchmark for AI-agent readiness, ran it on our own docs, and shipped the fixes in public. Here's what we found. ### [Casimir: a new dawn in power](/blog/casimir.md) July 13, 2025 · 3 min read Six weeks to give quantum energy a new logo, brand, and website. Casimir is a startup building chips that harvest power from the quantum vacuum. ### [How we built the Fern site, an honest-take](/blog/fern-site.md) May 5, 2025 · 10 min read It’s not just a website — it’s a testament to how much we care about craft at Fern. ### [Gravitics: rapid response for orbit](/blog/gravitics-deck.md) November 1, 2024 · 2 min read Deck work for a space-hardware company pitching orbital carriers to the Space Force — rebuilt from the reference deck, since my final files are lost. ### [QuantumSpace: missions beyond orbit](/blog/quantum-space-deck.md) September 1, 2024 · 2 min read An investor deck for a spacecraft company building the road to GEO and cislunar orbit: a dark, mission-control look where color carries the story. ### [Axiom Space: designing the astronaut economy](/blog/axiom-deck.md) June 1, 2024 · 2 min read A fundraising deck for a commercial space-station company, making a moonshot read like a spec sheet through a cold navy base, one disciplined orange, and a monospace telemetry layer. ### [Pietra Design Studio: from a prompt to a factory](/blog/pietra-design-studio.md) February 1, 2024 · 3 min read An AI tool that turns a creator's prompt into a manufacturable product and connects it to a real factory. I led the design across 22 versions — here's how it got there. ### [Release 2021 - Part 2](/blog/print-release-2021-part-2.md) December 1, 2022 · 2 min read Previously released prints — waves of fog at Mt. Tam, the extremes of Death Valley, and Kaua'i from above. ### [Therefore DEI Webinars](/blog/therefore-dei-webinars.md) September 1, 2022 · 1 min read Weekly webinars highlighting companies focused on Diversity, Equity, and Inclusion — community engagement, lead-gen, and job search education in one. ### [The Karnak Temple](/blog/egypt-dec-jan-2022.md) December 29, 2021 · 1 min read Egypt series — one day in ancient Thebes, from the great columns to the obelisk of Hatshepsut. ### [Release 2021 - Part 1](/blog/print-release-2021-part-1.md) December 1, 2021 · 1 min read Previously released prints — fog rolling over the Golden Gate and scenes from the streets of San Francisco. ### [Therefore DEI Marketplace](/blog/therefore-dei-marketplace.md) November 1, 2021 · 4 min read A community that connects Black and Latinx job seekers with companies that are committed to equitable hiring. ### [Therefore Website & Blog](/blog/therefore-website-and-blog.md) August 1, 2021 · 2 min read The front page and blog for Therefore, a community that connects Black and Latinx job seekers with companies that are committed to equitable hiring. ### [Job Application Tracker](/blog/evergreen-mobile-app.md) March 1, 2021 · 4 min read On-the-go mobile app for your job search, called Evergreen. ### [Therefore Brand & Design System](/blog/therefore-brand-design-system.md) September 1, 2020 · 1 min read Therefore's brand system, built in a two-month collaboration with Red Antler, and the design system I built in-house on top of it. ### [Slync Logistics Orchestration Platform](/blog/slync-logistics-orchestration.md) March 1, 2020 · 2 min read Technology to orchestrate global logistics networks. ### [Slync Brand System and Website](/blog/slync-brand-and-website.md) June 1, 2019 · 1 min read A brand for a platform improving global supply chain processes, built in-house.